Best Way to Retain a Customer: Help Them Grow
“Queclink has been a fantastic partner, bringing the first remarkably entire suite of 4G products we’ve been able to utilize. We couldn’t be happier with their support, their development and continued growth as we grow as well.”
— Jeff, CEO & Founder
Where It All Started
One of our customers is an emerging company focused on innovative GPS tracking solutions based in the eastern US. At the beginning of 2019, we had a chance to sit down and interview their CEO, Jeff. He shared his experience of the cooperation with Queclink where it all started and how Queclink contributed to their growth and success.
At a trade show during 2015, our customer’s management team was searching for high-performance tracking devices, hoping to find something that could really build credibility for their new business in the marketplace.
“There were no other devices that could meet all the requirements that we were looking for – temperature, GPS, etc,” says Jeff, the CEO. They decided to give Queclink a try and ordered such devices as Queclink GL300.
The results? To quote Jeff, “Very good. Good support and software development. ”
Combat Grey Market Distribution
Since then, the customer has experienced year-on-year growth, closing more deals and entering new markets. Today they are tackling some of the most knotty problems in many industries and sectors, such as grey market distribution and logistics.
To be specific, when a manufacturer sells a product to a distributor, the trucks loaded with the products are supposed to leave the country of origin, but sometimes they don’t. The distributor might turn around and sell the products in the US in breach of their distribution agreement. This is called “grey market”. Our customer helps the manufacturer, mainly in pharmaceutical and food industry, to install Queclink devices in their vehicles to collect such information as temperature and positioning, allowing them to ensure the distributor contract is followed correctly.
The exponential growth of this customer in the last couple of years is demonstrated in their order volume of Queclink devices. In 2018, their shipment volume was nearly four times as much as the total amount of the previous three years.
Talking about the remarkable increase, Jeff says, “2G is going to sunset in the US in 2021. We are not aimed at selling 2G or 3G any more in the US. Now Queclink is on the leading edge of developing new technology, such as the 4G, which is very important for the US markets … You are first to market with that suite of products.”
This customer has been a launch partner of the Queclink 4G product line, and Jeff told us, so far the products released have got “very positive reviews”.
We believe the growth of Queclink and Jeff’s company will continue, and so will the win-win story.